16 February 2015 – acquisition
The company has announced the acquisition of Edinburgh-based The Weather Digital and Print Communications Limited by its integrated agency, Story UK Limited. Story’s portfolio of blue-chip Clients includes the likes of Highland Spring, M&S Bank, VELUX, Ardbeg and Scottish Government. The Weather is a complementary business employing 11 staff. The Weather has a profitable and cash generative track record, and the acquisition is expected to make a positive contribution in the current financial year. Although this is a relatively modest deal it should help deliver further value for shareholders. We retain our BUY rating.